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Social Media

Advertisers Worry Facebook May Become X

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Advertising big wigs say they may flee Meta platforms if their brands appear next to toxic content. But where else would they go?

2 min read

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Media & Entertainment

Advertising Agencies Consolidate in the Face of Big Tech

The transaction would create the world’s largest advertising agency — that is, if you don’t count Big Tech players like Google and Amazon.

1 min read
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Patent Drop

Snap Boosts Digital Ad Platform to Compete with Meta, TikTok

The company’s ad overhaul has largely worked in its favor based on its recent earnings report

2 min read
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Patent Drop

Snap’s Generative AR Patent May Target Developers, Brands

But Meta’s AI may have Snap’s beat “just in sheer volume” of data, one expert said.

2 min read

Patent Drop

Meta Patent Could Make AI Both Personalized and Private

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Tech like this could keep Meta’s models from prompt attack data slips — or at least give it some “thought leadership brownie points.”

2 min read

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Patent Drop

IBM Advertising Patent Could Present Privacy Concerns

IBM may want to use household appliances to track users and time ads.

2 min read
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Patent Drop

PayPal Behavior Tracking Patent Adds to its Advertising Bid

PayPal’s recent ad tech patent could track user behavior to better target deals.

2 min read
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Patent Drop

Snap Patent Adds to AR Ad Bet as Meta Shuts Down Spark AR Studio

Snap may want to use AR to help you redeem your next free coffee.

2 min read

Media & Entertainment

Does TV News Have a Home in the Streaming Era?

Photo illustration by Connor Lin / The Daily Upside, Photos by Upklyak and Pikisuperstar via Freepik

Big Tech loves movies, TV shows, and live sports. So why has it shown remarkably little appetite for the TV news business?

6 min read

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Banking

Chase, PayPal Digital Ad Gambits Bring New Privacy Worries

Unlike making a purchase on Amazon or eBay, financial transaction data gives a more complete profile picture.

2 min read
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Patent Drop

Oracle’s Metaverse Ad Tracker Builds Profiles on User Behaviors

The patent highlights the potential that artificial reality may have for immersive and native advertising.

2 min read
Photo via U.S. Patent and Trademark Office

Patent Drop

Mastercard Patent Speedruns AI Development

The company’s access to a vast well of user payments data could go a long way in creating far more powerful models.

2 min read

Consumer

Walmart’s Market Cap Jumps to All-Time High After Stellar Earnings

Photo by Mike Mozart via CC BY-SA 3.0

The retail giant posted $161 billion in quarterly revenue, marking a 6% increase and beating its earlier sales target.

2 min read
Media & Entertainment

America’s Shortening Attention Spans are Corporate Gold

Photo illustration by Connor Lin / The Daily Upside, Photo by Tohamina via Freepik

The stakes for media and tech companies have never been higher, even if attention spans have never been shorter.

5 min read
Media & Entertainment

Roblox Gets into Video Ads

Photo by Village Global via CC BY 2.0

The gaming industry, like every other sector including banking and rideshare apps, is enmeshing itself even deeper into advertising.

1 min read

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