Kelloggs

Consumer

Mars Scores Biggest Acquisition Ever with Pringles Maker

Photo by Mike Mozart via CC BY 2.0

Mars announced on Wednesday that it has agreed to buy snack maker Kellanova, a spin-off from Kellogg’s, for a mouth-watering $35.9 billion.

1 min read

Patent Drop

Amazon Listens to Your Voice (plus more from Disney)

Emotion tracking from Amazon, e-sports live streaming from Disney & more

5 min read
Patent Drop

Microsoft Gets Virtual (plus more from Square & Disney)

Roaming in VR, Video analysis of food service counters, and Gaze tracking displays

5 min read
Patent Drop

Nike Wants You to Take a Seat (plus more from Uber & Adobe)

Nike’s game chairs, Uber’s walking profiles & Adobe’s real-time content personalization

5 min read

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