The secret ingredients to Lego’s success? A clutch of licensing deals and finding ways to sell Lego sets to kids well over the age of 30.
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Danish company Lego reported generating $4.65 billion in revenue for the first half of 2024, up 13% from a year earlier.
The asset manager announced annual revenues rose 14%, topping $20 billion for the first time, with record net inflows of $641 billion.
It’s basic Newtonian physics, as Boeing just learned: When the sky falls for a company, so, too, will the bottom line.
The company’s struggle gives us a glimpse into how the wider world of voice assistants is trying to keep up with the technology zeitgest.